The new role aims to build a tech portfolio to meet the future electrification needs of the Australian market

Perth, Australia – 31 January 2024, iStore, the Australian technology solutions provider celebrated for its commitment to delivering innovative home electrification solutions, proudly announces the appointment of Eliese De Oliveira as its new CEO. With a decade-long career in the solar industry and a solid background in the electrical wholesale sector, Eliese brings a wealth of experience to her new leadership role.

“Over the last couple of years, iStore has made a name for itself with its innovative heat pumps. Now as the company expands into the solar industry and beyond, I am excited to drive and capitalise on the company’s momentum,” says Eliese De Oliveira, iStore’s newly appointed CEO.

Eliese commenced her career in 2011 at Solargain, mastering various roles and steering prominent partnerships with industry giants such as IKEA and Qantas Frequent Flyer. Her extensive experience in the service department and her role as General manager provided a comprehensive view of the solar industry, shaping her leadership approach. 

In her new role, Eliese will focus on building a portfolio aligned with Australia’s evolving electrification needs. She aims to counter rising living costs and develop a monitoring platform for users to engage with the energy network, ensuring a substantial impact for Australian homeowners and the industry as a whole.

De Oliveira’s responsibilities will revolve around driving market growth, spearheading portfolio development and steering iStore towards sustainable growth, and innovation in the Australian home electrification space. She holds a Bachelor of Commerce in International Business from Murdoch University.

iStore unveiled its new solar offering at the All Energy conference in Melbourne, celebrating with a giveaway competition valued at $100,000, including two electric vehicles. The competition will continue to run. 

About iStore

iStore is a proudly Australian, family-owned business dedicated to collaborating with technology leaders to develop innovative, quality-driven solutions for home electrification and the specific market conditions of Australia. We believe that smart and energy-efficient solutions are the foundations of a sustainable future. Join us on the journey of harnessing the power of innovative technology and clean energy to make a positive impact on our environment and our economy.

Press contacts: 

iStore Media Enquiries

home@istore.net.au